AI Journey

My AI journey — field notes for marketers.

Growth · 3 min

If a Machine Cannot Explain You, Neither Can Your Buyer

Your buyers now ask an AI about you before they ever reach your site or your sales team. If it cannot explain YOUR COMPANY, that is not a search problem. It is a product marketing problem.

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Growth · 4 min

ABM Is a Business Strategy, Not a Pipeline Fix. Prove It Before You Launch.

Be honest. If your own ABM showed up in your inbox tomorrow, would you reply to it?

AI & Careers · 2 min

The AI Marketer’s Career Stack for 2026

AI Didn’t Replace Marketers. It Raised the Floor.

Growth · 4 min

GEO Killed Our SEO Playbook — and Lifted Organic Visibility 95%

You don’t throw SEO away. You re-aim it — at being cited, not ranked.

B2B Marketing · 2 min

Building a B2B Growth Engine From Ground Zero

How I think about the first 90 days of growth at an early-stage B2B company — before there's a playbook, a team, or a budget.

The Growth Memo

The systems behind real B2B growth.

Every MONTH: growth marketing playbooks, go-to-market strategy, and how I use AI to build marketing engines that compound. Written for operators, not spectators.