Kimberly Dotado-Kornachuk
Senior Marketing Leader
Senior marketing leader with 13+ years of international experience building and scaling B2B demand-generation engines across SaaS, fintech, and technology. A repeat builder who walks into companies with no marketing function and stands up the strategy, team, systems, and P&L from zero. Responsible for $710M in client revenue across 42 brands, leading teams of up to 35 across three continents and reporting directly to founders and CEOs.
$710M
Client revenue across 42 brands
35+
Team led across 3 continents
11x
Marketing return delivered
348%
Website conversion growth
Experience
Head of Marketing
Jun 2024 — PresentPro-Tek Vaults · Thousand Oaks, CA
- Built the company's first digital marketing function from zero, directing a hybrid in-house and agency team.
- Generated an 11x marketing return that converted into 14 new clients retained through 2026.
- Increased organic visibility 95% by leading the move from SEO to generative engine optimization (GEO).
- Reduced lead-response time 70% by implementing HubSpot and Seamless.AI.
Director of Digital Marketing
Feb 2023 — Jun 2024SparkPR · San Francisco, CA
- Built the agency's digital marketing division from zero — performance media, demand gen, SEO, and analytics.
- Managed a $500K annual paid-media budget across SaaS, cybersecurity, fintech, and AI, lifting ROI 105%.
- Grew website conversions 348% through structured A/B testing and CRO.
- Designed B2B demand programs producing 4,000 leads/year at a 12.8% click-through rate.
Global Head of Marketing
Nov 2020 — Oct 2023Azeus Convene · New York, NY
- Scaled and unified the global marketing team from 4 to 35+ across three continents and six functions.
- Generated $1.6M in inbound-sourced ARR and improved LTV:CAC 25% with lifecycle and demand programs.
- Led the global go-to-market launch of Convene in Teams, securing 200,000+ in global PR coverage.
- Reduced paid-advertising costs 25% and grew direct traffic 80% by re-architecting the digital program.
Digital Strategist
Sep 2019 — Oct 2020Digital Advantage · Manama, Bahrain
- Built the go-to-market and product-marketing strategy for IKEA Bahrain from customer research and funnel mapping.
- Grew the brand's Instagram audience 10% month-over-month via the market's first branded influencer program.
Expertise
Strategy & Leadership
Demand & Revenue
Tech & AI
Education
UCLA Anderson School of Management
Advanced Management Program (Executive Education)
De La Salle–College of Saint Benilde
BA in Arts Management, Major in Marketing
Certifications
- › Career Essentials in Generative AI — Microsoft & LinkedIn
- › AWS Prompt Engineering — Amazon Web Services
- › AMA Professional Certified Marketer (PCM), Digital Marketing
- › Certified Digital Marketing Professional — DMI
Recognition
- ★ Top 100 Filipinos on LinkedIn (2024)
- ★ Marketing 2.0 Outstanding Leadership Award
- ★ MADCON 2019 Exemplary Effort Award
The full track record.
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