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Resume

Kimberly Dotado-Kornachuk

Senior Marketing Leader

Senior marketing leader with 13+ years of international experience building and scaling B2B demand-generation engines across SaaS, fintech, and technology. A repeat builder who walks into companies with no marketing function and stands up the strategy, team, systems, and P&L from zero. Responsible for $710M in client revenue across 42 brands, leading teams of up to 35 across three continents and reporting directly to founders and CEOs.

$710M

Client revenue across 42 brands

35+

Team led across 3 continents

11x

Marketing return delivered

348%

Website conversion growth

Experience

Head of Marketing

Jun 2024 — Present

Pro-Tek Vaults · Thousand Oaks, CA

  • Built the company's first digital marketing function from zero, directing a hybrid in-house and agency team.
  • Generated an 11x marketing return that converted into 14 new clients retained through 2026.
  • Increased organic visibility 95% by leading the move from SEO to generative engine optimization (GEO).
  • Reduced lead-response time 70% by implementing HubSpot and Seamless.AI.

Director of Digital Marketing

Feb 2023 — Jun 2024

SparkPR · San Francisco, CA

  • Built the agency's digital marketing division from zero — performance media, demand gen, SEO, and analytics.
  • Managed a $500K annual paid-media budget across SaaS, cybersecurity, fintech, and AI, lifting ROI 105%.
  • Grew website conversions 348% through structured A/B testing and CRO.
  • Designed B2B demand programs producing 4,000 leads/year at a 12.8% click-through rate.

Global Head of Marketing

Nov 2020 — Oct 2023

Azeus Convene · New York, NY

  • Scaled and unified the global marketing team from 4 to 35+ across three continents and six functions.
  • Generated $1.6M in inbound-sourced ARR and improved LTV:CAC 25% with lifecycle and demand programs.
  • Led the global go-to-market launch of Convene in Teams, securing 200,000+ in global PR coverage.
  • Reduced paid-advertising costs 25% and grew direct traffic 80% by re-architecting the digital program.

Digital Strategist

Sep 2019 — Oct 2020

Digital Advantage · Manama, Bahrain

  • Built the go-to-market and product-marketing strategy for IKEA Bahrain from customer research and funnel mapping.
  • Grew the brand's Instagram audience 10% month-over-month via the market's first branded influencer program.

Expertise

Strategy & Leadership

Go-to-Market StrategyP&L & Budget PlanningTeam Building & CoachingRemote LeadershipBrand Management

Demand & Revenue

Demand GenerationAccount-Based MarketingLifecycle & NurtureKPI Definition & AttributionForecasting

Tech & AI

HubSpotSalesforceMarketoSEMrush / AhrefsWebflow / WordPressClaude / ChatGPT / GeminiGEO

Education

UCLA Anderson School of Management

Advanced Management Program (Executive Education)

De La Salle–College of Saint Benilde

BA in Arts Management, Major in Marketing

Certifications

  • Career Essentials in Generative AI — Microsoft & LinkedIn
  • AWS Prompt Engineering — Amazon Web Services
  • AMA Professional Certified Marketer (PCM), Digital Marketing
  • Certified Digital Marketing Professional — DMI

Recognition

  • Top 100 Filipinos on LinkedIn (2024)
  • Marketing 2.0 Outstanding Leadership Award
  • MADCON 2019 Exemplary Effort Award

The full track record.

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