About
Marketing is Science. You cannot grow without experiments.
I'm a senior marketing executive with 13+ years of international experience connecting product, marketing, and revenue across B2B, B2C, and DTC brands — spanning SaaS, fintech, technology, and consumer. I've influenced an estimated $710M in client revenue across 42 brands, built and led teams of up to 35 across three continents, and served as a strategic partner to founders and CEOs.
My work spans the full go-to-market: sharpening positioning and messaging, standing up demand generation that compounds into pipeline, and bringing AI into the workflow so marketing becomes a measurable revenue function. Standing up marketing from zero? Launching a product? Modernizing your team with AI? Let's talk — I read every message.
Insight. Strategy. Growth.
Where I've led
AI Trainer — LinkedIn AI
Selected as a marketing and business domain expert for LinkedIn's AI division, authoring real-world professional queries that train and evaluate AI models.
Head of Marketing — PRO-TEK Vaults
Built the first digital marketing function from zero and expanded into new high-value verticals. Delivered an 11x marketing return and designed the UX for PRO-TEK's first AI-powered website.
Director of Digital Marketing — SparkPR
Stood up the agency's digital division from zero. Drove +105% marketing ROI and +348% website conversions on a $500K media budget, and built ICP segmentation and lead-scoring models across SaaS, fintech, and AI clients in the Fortune 1000s.
Global Head of Marketing — Azeus Convene
Scaled the global team from 4 to 35+ across three continents and led the global launch of Convene in Teams — owning positioning, messaging, and packaging across a three-product portfolio — securing 200K+ in PR coverage and $1.6M in inbound-sourced ARR per product. Won G2's Best Board Management Software award two years running.
How I Lead
What I Stand For
Build from ZERO
I don't wait for a playbook. I create the strategy, team, and systems that didn't exist — and make them repeatable.
Revenue is the Scoreboard
Every program ties to pipeline and P&L. If it doesn't move revenue, it doesn't ship.
AI as Leverage
I lead teams that orchestrate AI to do more with less — and stay ahead of how buyers actually search and decide.
Credentials
Certifications
Always learning — here's what I've earned and what I'm working on next.
Completed
- Google AI Fundamentals
- Career Essentials in Generative AI — Microsoft & LinkedIn
- AWS Prompt Engineering — Amazon Web Services
- AMA Professional Certified Marketer (PCM), Digital Marketing
- Certified Digital Marketing Professional — DMI
In progress
- IBM AI Product Manager
FAQ
Questions, answered.
I'm a seasoned leader who builds B2B marketing functions from zero: positioning, messaging, demand generation, and the systems that tie marketing to pipeline and revenue. I've done it in-house and agency-side, across three continents.
B2B SaaS, fintech, AI, and technology — plus consumer/DTC earlier in my career. I've led marketing for governance software, media preservation, quantum-AI, cybersecurity, and venture/ PE-backed companies.
GEO is the practice of making your brand discoverable inside AI search: ChatGPT, Perplexity, Gemini, and Google's AI Overviews — not just classic search results. I led one of the earliest SEO-to-GEO shifts in B2B and write about it on my AI Journey blog.
Full-time marketing leadership roles, fractional and advisory engagements, and GTM consulting. I'm at my best when I walk into a company with a marketing function that needs scaling, and I'm tasked with standing up the strategy, team, and systems.
Yes — I'm open to senior product marketing and VP-level leadership roles with companies investing in growth and AI. The fastest way to start the conversation is to book a call or send a message through the contact page.
Head to the resume page and drop your email — you'll get the complete PDF with the full history, metrics, and references, and you'll join The Growth Memo newsletter.
Let's connect.
Hiring for a marketing leader, or building in B2B and AI yourself? I'd love to talk shop.
The Growth Memo
The systems behind real B2B growth.
Every MONTH: growth marketing playbooks, go-to-market strategy, and how I use AI to build marketing engines that compound. Written for operators, not spectators.